Taking Back Their Category

With the entrance of new e-commerce players, The Vitamin Shoppe needed to remind the world who owns the health & nutrition space.

Opportunity

With a high SKU count, ever-increasing interest in the category, and a growing number of competitors, TVS needed to make dramatic changes internally and externally to maintain their leadership position.

The Change

A refreshed brand strategy, visual identity system, and retail experience now showcases TVS’s category expertise. Shoppers build more confidence in achieving personalized wellness goals with the new retail experience, which offers encouraging and inspiring solutions via modern apothecary aesthetics and leading-edge technology.

Impact

In the week following the first re-envisioned store’s grand opening, TVS saw 163 unique media placements and 93MM+ impressions. The Vitamin Shoppe plans to roll-out the new experience design to 11 additional locations before the end of 2020.

Services Provided

  • OMNICHANNEL JOURNEY MAPPING
  • BRAND STRATEGY
  • BRAND & VISUAL IDENTITY
  • GRAPHIC COMMUNICATIONS
  • BRAND PLAYBOOK
  • STORE PLANNING & DESIGN
  • CONCEPT PROTOTYPE
  • ENVIRONMENTAL GRAPHICS & WAYFINDING
  • FIXTURES & LIGHTING DESIGN