Taking Back The Category

The Vitamin Shoppe needed to remind the world who owns the health & nutrition space as new e-commerce players entered the category.

With a high SKU count, ever-increasing interest in the category, and a growing number of competitors, The Vitamin Shoppe needed to make dramatic changes internally and externally to maintain their leadership position.

A refreshed brand strategy, visual identity system, and retail experience now showcases The Vitamin Shoppe’s category expertise. New digitally based tools to empower associates and inspire customers, a revised BOPIS solution emphasizes convenience and efficiency, and cleaner sightlines encourage discovery and sampling.

Services Provided

  • STORE PLANNING AND DESIGN
  • BRAND POSITIONING
  • VISUAL MERCHANDISING AND FIXTURE DESIGN
  • GRAPHIC COMMUNICATIONS
  • CONCEPT PROTOTYPING

In the week following the first re-envisioned store’s grand opening, The Vitamin Shoppe saw 163 unique media placements and 93MM+ impressions. They plan to roll-out the new experience design to 5 additional locations before the end of 2019.