Creating an Experience Advantage

Snack Street is the ultimate destination for people who love to snack! The goal was to create an engaging brand and flagship store with a dominant assortment and unparalleled customer service. ChangeUp began with a large segmentation study. We then developed the brand strategy, name and identity, and extended it to the exterior architecture, interior design, graphic communications, website, bus and packaging.

Services Provided

  • Brand Strategy
  • Shopper Insights
  • Design & Planning
  • Graphics & Brand Communications
  • Documentation
  • Digital/UX Design

Shoppers are taken on a sensory journey and invited to explore the sweet & savory—where flavor goes, fun follows.