Department Reinvention

Fresh Thyme turned to ChangeUp to create an experience that would drive traffic into the bulk foods department, increase conversion and build basket size. The reimagined bulk foods department maximizes opportunities to attract new shoppers to the category; encouraging new purchase habits and making it easier for the shopper to navigate and locate products they are looking for.

Services Provided

  • Shopper Insights
  • Store Planning & Design
  • Graphic Communications
  • Design Documentation
  • Vendor Coordination

Attracting Today's Shopper

Bulk food has been made more relevant to today’s shopper and is once again the heart of Fresh Thyme, upholding the brand promise of a fresh, convenient and healthy shopping experience.