Escents Aromatherapy began over 20 years ago as a bespoke essential oils kiosk and has turned into a thriving international business with the help of a new retail brand identity.
As numerous growth opportunities presented themselves to the small Escents brand, it was time to recast the entire brand experience. Escents’ positioning in the market and their identity, along with store design and packaging needed to evolve to elevate the brand to set them on a new course for growth.
As a result, the new stores that implemented the new retail brand identity experienced a 64% increase in sales. Today, the Escents brand has expanded to over 20 locations with additional plans to expand.
- Logo & Identity System
- Store Planning & Design