Strengthening a Brand for Growth

Dawn’s leadership and global Marketing team recognized the need to build a branded organization in order to meet growth objectives and further their advantage as a leader in bakery products. Dawn enlisted ChangeUp as their global branding agency of record engaging with the team on strategic, brand-building activities both internally and externally.

ChangeUp recently created a global brand campaign that clarifies and connects the Dawn brand to critical audiences on an emotional level. The insights-driven campaign is designed around an enduring theme of creating smiles and extends beyond brand building to product-level initiatives.

Services Provided

  • BRAND STRATEGY
  • BRAND & VISUAL IDENTITY
  • GRAPHIC COMMUNICATIONS
  • BRAND PLAYBOOK