Corona Extra wanted to bring its brand essence of “Saber Vivir,” or “knowing how to live” to life for fans in the ballpark.
As the official import beer partner of the San Francisco Giants, Corona had the opportunity to brand an in-venue concession destination at Oracle Park, which brought its own unique set of challenges to stand out.
The use of shipping containers creates an impactful, cost-effective, and uniquely Corona pop-up experience. Fans are excited to have a new premium gameday experience and can easily find it during both day and night games and other events.
Constellation Brands saw an increase in Corona sales and brand awareness within Oracle Park. What was scoped as a short-term opportunity is now a long-term activation inside the park.
- CONCEPT PROTOTYPE
- ENVIRONMENTAL GRAPHICS