As the official import beer partner of the San Francisco Giants, Corona had the opportunity to brand an in-venue concession destination at Oracle Park to drive awareness for the brand. Our team considered the established look, tone, and feel of Corona’s other experiences, the needs– and limitations– of being an in-venue location and explored the usage of shipping containers to create an impactful and cost-effective activation. It was key that the pop-up be uniquely Corona, deliver a premium consumer experience, and be differentiated from neighboring food and beverage spaces in the stadium, standing out during both day and night games and other events.
The final concept brings to life Corona’s brand essence and boldly stands out from the crowd. The pop-up bar successfully elevates Corona’s brand awareness and has been met with great excitement from consumers.
- Experience Design
The pop-up bar successfully elevates Corona’s brand awareness and has been met with great excitement from consumers.