As part of the overall repositioning of the Cadillac brand, we focused on elevating the in-dealership experience for their luxury customers, as well as separating the luxury experience from other GM brands. A strong dealer network is fundamental to every brand’s success.
Our team of retail consultants works with Cadillac to train their sales teams and augment their field force—strengthening their network and driving dealer performance to provide ongoing business value.
- Business Performance Consulting
- Program Management