Aligning with what our clients need.

At ChangeUp, we offer end-to-end capabilities to help our clients make strategic and creative moves that drive meaningful and impactful change.

Qualitative and quantitative, behavioral and perceptual, observational and participatory – we leverage all forms of research to uncover unexpected and meaningful change. We define the space where your brand will be relevant and differentiated, and then we tell the right story to the right people in the right way ensuring your brand resonates.

  • Market & Consumer Research
  • Segmentation
  • Omnichannel Journey Mapping
  • Concept Testing & Validation
  • Product Assortment Optimization
  • Opportunities Assessment
  • Business Performance Consulting
  • Brand Strategy
  • Naming & Tone of Voice
  • Experience Strategy
  • Trends Futurecasting
  • Innovation Roadmapping

Figuring out new and better ways of doing business requires questioning how things are done today. We challenge the familiar to open the door for innovation and imagination. It’s not just the product or service people buy – it’s an experience. We translate strategy into a tangible expression that stands out in the consumer’s eyes.

  • Brand & Visual Identity
  • Graphic Communications
  • Packaging & Brand Collateral
  • Brand Playbook
  • UX and UI Design
  • Customer Co-Creation
  • Experience Mapping
  • Store Planning & Design
  • Format Development
  • Concept Prototype & Adaptation
  • Environmental Graphics & Wayfinding
  • Visual Merchandising
  • Fixture & Lighting Design

Game-changing concepts that can’t be built rarely see the light of day. We turn bold ideas into reality with the speed and scale that today's business requires – respecting the need for swift impact and cost efficiency while maintaining the integrity of the creative vision. We make change happen.

  • Design Documentation
  • Vendor Coordination
  • Construction Documentation
  • Structural & MEP Engineering
  • Site Surveys & Due Diligence
  • Permitting & Planning
  • Construction Administration
  • Program Management
  • Multi-Unit Rollout

We create retail experiences
that people love.